A+ CHECKS YOUR COMMUNICATION BUDGET
A+ is a Media and Communication Auditing Bureau, specialized in assessing cost and quality communication expenditure in Italy.
The company was founded in April 2006 by the same management who opened and brought to success the first multinational media audit company in Italy.
A+ clients are big spenders active in the Italian advertising market, belonging mainly to multi-national industries.
The annual A+ conference, held in Milan, focused on innovation.
Topics included: how to define and control innovation; the best of TED videos; KPI’s, dashboards and updated indicators; art innovation and web.
The event was an occasion to discover new forms of measurement, sustainabilty and the best use of resources in company communication.
Michela Galimberti
Partner & Head of Analysis
…targets and benchmarks.
A+ statistics clearly highlight that, over the last five years, a silent revolution has occurred in Italian communication targets. Spenders in Italy have radically changed the recipients’ profile as well as the planning procedures, modifying the benchmarks remarkably.
Giusi Confalonieri
Partner & MD A+ Media
…over the last five years. The A+ Barometer highlights how the big spenders are progressively paying more attention to costs. It’s true that the focus on quality has recently shifted towards expenses, but that doesn’t mean it has lost its importance.
If you have experience in infographics
If you do not have experience in infographics, but you want to become an expert
If you like challenging task
If you are precise, accurate and enthusiastic about your job
If you wish to become Hans Rosling of the future
please contact us: segreteria@aplus-auditing.com
Erica Cagnetta
Senior Analyst
Digital tv has been growing day by day leading our company to buy and create brand new proprietary softwares. Reliable data are now quickly available for our clients to get the requested savings and the expected coverage.
Manuela Reggiori
Total Quality Control
The dtt switch-off has multiplied the number of tv stations. This means more choice for the viewers, harder times for advertisers. Today, about 140 sat and dtt channels (20% of tv audience) do not possess reliable control on what is aired and on the viewers.
KEY NEWS FROM THE WEB
You can find A+ with the name Aplus_Auditing. Followers get real time and up-to-date information on everything going on the web affecting innovation, marketing, advertising and media. The most interesting and reliable sources are retweeted every day together with additional news from A+.
Carlo Banfi
In charge for IT
iPad, smartphones and fast changing technology have a huge effect on IT work in A+. I coordinate a committee of students in computer science and engineering whose aim is to experience new apps and test devices. We focus on innovative solutions and have them constantly updated.
WITH NEW DIGITAL CHANNELS
The last release of the A+ Satellite and Digital tv Audit provides real time updating of all the new auditable channels. Major tv 2011-2012 rate cards are taken into consideration for a 360° evaluation of media planning costs and quality.
ADVERTISING PITCH
The A+ Advertising Agency Pitch product has recently been enriched with new sections in order to assess the updated digital scenario and get the best agencies’ specialists. The consulting structure offers solutions with and without the online-offline integration.
